Germans and Facebook, it’s such a strange story, a true love/hate relationship.
A recent report from Comscore, commissioned by Bitkom, showed that Germans spend 16.2% of their online time on Facebook, i.e. it is the website they spend most time one. Followed by Google with 12.3 % of online time. That percentage does not sound that high. However, bear in mind that only one year ago, Germans only spend 4.1% of their online time on Facebook. So, there was a big jump in one year! Also, bear in mind that in Germany there are other popular, German-specific social networks targetting a similar followership as Facebook does, for example the networks from VZ as well as wer-kennt-wen social network. But Facebook wins out. It is understandable then that Germany, with its 21,634,380 Facebook users ranks as the no. 10 country in terms of Facebook users, right after France and just before Italy.
So, how does Facebook use in Germany compare to Facebook use in Ireland ? Badly ! Yes, you heard right, badly. While Ireland’s position in the Facebook country total membership ranks with just over 2 million members is tiny and puts it in rank 59, the data on Facebook penetration in Ireland tell a very different story, with Facebook in Ireland having approximate double the online penetration than Germany, both in terms of overall penetration as well as in terms of internet user penetration.
As the Figure below (data source: Social Bakers) shows: While Germany has a higher internet penetration than Ireland, a sizeable Facebook followership and a steady Facebook growth rate, it lags behind Ireland in penetration, both overall penetration and penetration amongst the Internet population:
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