Sunday 27 November 2011

Christmas Online

I just finished a brief blog post for the charity I work for, Give&Buy, a classified ads website, where 100% of all moneys raised go to charity: With Christmas nearing, we are encouraging people to buy some of their presents at our Website (and hence in aid of charity) and also at the same time - and equally important - encouraging people to donate goods of services to Give&Buy, so we can offer a great range of interesting goods to choose from.

In this context, I looked at Christmas shopping trends for this year, where the three big macro-trends seem to very much reflect the economic and technological times we live in:
1. Less spend on Christmas gifts this year
2. More buying online
3. A trends towards re-gifting and buying more meaningful gifts

The online trend of course is most interesting for the discussion here. The trend was already strong on 2010, where a study showed that 59% of Germans and 61% of British people (compared to an EU average of 51%) said they would do a considerable part of their Christmas shopping online.

This year again, the trend is expected to continue, with, for example in Germany, one in three Germans planning to do their shopping online, quoting convenience (delivery to the home, shopping anytime) and cost amongst the main reasons for their decision.



What are your plans for Christmas shopping this year ? Have you started yet ? And which channel are you planning to use ?
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2 comments:

  1. Unknown29 November 2011 at 13:04

    Great idea, I'll check it out. I'm actually browsing Adverts.ie for Christmas buys, this would add a nice feel good factor to shopping online.

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  2. Susanne Dirks29 November 2011 at 14:07

    Thanks for your comments. Yes, some good items on Give&Buy at the moment, including some unusual stuff, such as celebrity items, old-timer cars for hire, and a green, electrically powered scooter I have my eye on :). Enjoy !

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